i love this cleanser. I had never used an oil cleanser before, and i'll never go back. i put it on my skin dry, and it almost feel like i'm rubbing petroleum jelly on my face (in a good way, I promise), and it gets easier and easier to spread as it warms to skin temp. once I feel like i've been thorough enough, i wet my fingers and massage my face to allow the oil to turn to its milky consistency. then it just rinses right off and my face feels so fresh and actually clean. Whenever i used non-cocokind cleansers in the past, i would always get so much dirt/makeup off on my cotton pad with toner AFTER I had cleansed, but now when I tone after using OTM, I am assured that my face really is super clean! I will buy this forever.