I’m a lip balm addict and this one is the only one that truly moistures my lips. I live in a very dry state and pick at my lips when I’m anxious or when they feel chapped. This is the one that works best for me. I like it more than the matcha stick for my lips and more than other clean or vegan brands I’ve tried. My only gripe is that it’s always sold out when I need to restock on my other products.