why our CEO and founder wants to put your face on a billboard

Hi, it's P!

Most of you know that I started this company out of a personal need - I’ve struggled with acne-prone skin since I was a teenager. When I couldn’t find anything that would nourish my skin and breakouts without stinging my skin or furthering inflammation, I decided to take matters into my own hands and start making my own formulas, using superfoods and plant-based ingredients.

What you don’t know is that I toyed with the idea of transforming my formulations into a real skincare company for years before actually taking the leap. It wasn’t because I was scared of starting a company; my hesitation came from feeling like I didn’t look like a typical beauty company founder. I didn’t have flawless skin; in fact, I had leftover scars, occasional small and big breakouts, and a LOT of mental insecurities when it came to my physical appearance. How could I start a company if I was scared to show people my skin? I didn’t feel like it was my place to start a beauty company because I didn’t feel like I had a place in the beauty industry. Every ad and every post seemed to feature perfect skin, and that wasn’t me.

Eventually, I realized that it wasn’t just me that felt this way, and that other people also needed a better example. This gave me the conviction I needed; I wanted to bottle up the products I’d formulated (which were really working on my skin!), AND create a brand that was a safe place for all of us to feel good being ourselves. Scars, acne, freckles, stretch marks, and all - we would show that this was normal and STILL worthy of acceptance.

We, at cocokind, don’t promote perfection. We want to meet you where you are, not make you aspire to look like or be something else. That means that as a brand, we set the example of accepting and showing our true, breakout-prone, or otherwise “flawed” skin, on social media and IRL. That’s the new “normal” that we want to achieve. Cocokind has been built based on our community’s feedback and needs, and we want to give the same mental and emotional support to you that you have always given to us.

On Wednesday, we asked and 52% of you said you don’t feel confident in your skin. I’ve been there, and I still feel that way from time to time. However, we want to help set a different example for you and show you, our community, off to the world - whatever you’re working with! Let’s aspire to feel amazing, being who we are, looking just like we do!

As such, we’re excited to launch our cocokind SELFIE CHALLENGE! Between today and Friday, June 28th, tag @cocokindskincare (on Instagram feed OR stories) in a selfie and use the hashtag #CKSelfieChallenge - we’ll be featuring some of YOU on a skin-positive billboard in *major* cities later this summer. It’ll look something like this:

Are you excited yet?! We’re calling for ALL skin types, no matter what “flaws” you might have - we want to see you glow, and we want to see all the things that make you YOU! So, get selfie-ing!

We cannot wait to feature you and continue to promote a positive, welcoming community...for all. If your photo is chosen, we'll follow up with more details. See you on a billboard very soon!


Priscilla, Founder and CEO