how to use cocokind - a beginner's deep dive

One of the most frequently asked questions we receive is what order you guys should be using our products. In this post, I’m going to provide you with some basic skincare routines to choose from on a daily basis (based on your skin needs).

It’s important to note that we don’t believe your skincare routine and steps have to or should stay the same every AM and every PM. Depending on what state your skin is in, it may require different steps. One week you may feel extra dry because you haven’t been drinking enough water or you've been stuck in airplanes traveling. Another week, your skin might feel extra dull from not getting enough sleep. It’s totally normal for your skin to NOT stay the same consistently. As such, your skincare routine should be flexible.

Skincare should be personalized to everyone’s specific needs. While this post and I am always here for you to provide guidance, our hope is that you’ll learn how your skin works with each of our products and eventually create your own routine.

That being said, we do believe in 4 basic skincare steps at cocokind:


These are always the basic steps to our skincare routines, no matter what your skin type is.

So let’s dive into the options in our line for each one of these steps.



facial cleansing oil 

There are two methods in which I use our cleansing oil:

  1. Pump onto a cotton pad, wipe over face. You can even add 2-3 sprays of our rosewater toner to help hydrate and spread the cleanser. (I use this method to remove makeup if I'm wearing it…no other cleanser is necessary after removing your makeup with this oil)
  2. Massage oil directly onto face for 30 seconds to 1 minute, then rinse off with warm water or a soft cloth (I use this method mostly in the morning)

oil to milk cleanser

Another great cleansing option is our oil to milk cleanser. This cleanser is perfect for people who are new to oils or who want an oil cleanse that washes off easily with water. You can massage it into dry skin to cleanse and remove makeup. As you add water, it'll turn into a milk that you can wash off.

You can also try adding a little water before massaging it into your face. Whatever works best for you! 

sea moss exfoliator

I use this around 3x a week to make sure I don’t have any dead skin cells clogging my pores or preventing my skin from absorbing the nutrients in my moisturizers. It's gentle enough so it won't scrub away all the good stuff. 




Since I am usually in a rush in the morning, I almost always save my mask/treatments for my PM routine. However, it’s totally ok to do this in the morning too if you have time! I also love doing the treatments before a fun night out so my skin is super glowy.

organic chlorophyll mask 

I use the chlorophyll mask at least twice a week. It’s a good week when I’ve done it 3-4x! The formula is clean and gentle enough to use as often as you’d like.

Should you use it after cleansing or before? After! Your face should be completely clean and makeup-free so that your skin can soak up the mask's goodness without interference.

This mask is fun because you can customize it to your specific skincare needs.

Here are some options to keep in mind: 

  1. Thinness/thickness - the amount of water you add to your chlorophyll mask will determine how thin and diluted or thick and concentrated it is. If you add more water, it’ll be thinner and if you add less water, it'll be thicker. If my skin is feeling dry, I always choose to add more water so the mask is thinner, and won't feel as tight on my skin.You can also just apply a thicker mixture to certain areas of your face (like wherever you just had a breakout) and a thinner mixture to the rest of your face.
  2. Water, rosewater, or something else entirely - the chlorophyll mask is meant to be a “just-add-water” mask. However, I love creating other mixtures by adding in non-water options. Sometimes, I’ll add in coconut milk if I’ve been traveling and my skin feels dry (coconut milk has incredible moisturizing and softening properties). Other options? Vinegar, rosewater toner (duh), our cleansing oil, or our facial repair serum. You can totally get creative with our chlorophyll mask. Sometimes, I’ll add in a pump of our cleansing oil AND a few spritzes of our rosewater toner because adding in oils is amazing for when your skin is feeling dry!

turmeric spot treatment

You can apply our spot treatment to help decongest pores, or tackle the appearance of uneven tone. Leave it on anywhere between 20 minutes to overnight! Using the turmeric stick overnight can be useful - just make sure to prep accordingly. While it won't stain your skin, it will stain cloth.  I'd recommend laying a towel over your pillow before sleeping in the turmeric stick. 



Toning is a step that I absolutely never skip. It not only relaxes my skin and removes any residual dirt or makeup, it also prepares my skin for the next steps in my routine.

It’s as calming as it is functional, especially for combination type of skin. Since toning helps balance the pH levels of our skin, that means that it helps with “normalizing” both dry and oily skin. For dry skin, it helps seal in more moisture. For oily skin, it helps balance excess oil that might clog pores.

rosewater facial toner

Our rosewater is the perfect gentle toner to use post-cleansing, to set makeup, or any time that your skin needs an instant refresh throughout the day. Made with pure rose hydrosol, this toner helps to clean, balance, and moisturize the skin.

Two options on how to use the toner:

  1. Spray onto a cotton pad, wipe over face (I use this method 90% of the time)
  2. Spray directly onto face (I do this mostly to set my makeup or when I need a mid-day refresh)

raspberry vinegar toner

The raspberry vinegar toner is great for removing excess oil, as its especially designed for those with oily or acne-prone skin! Its more acidic pH (~3.5) helps to lower high pH levels of the skin that can contribute to an increase in sebum.

Spray this toner on a cotton pad, and gently dab all over face 1-2x per day, before moisturizing.



You guys know how much I moisturize my skin. I truly believe that this is the most important part of any skincare routine! We have five options for our moisturizers (plus our essence, but more on that later): our facial repair oil, chia facial oil, matcha face moisturizer, raspberry jasmine oil, and our golden elixir. Here’s why and when I use each one.

In the AM:

Both of our AM moisturizer options absorb into your skin super quickly. That’s why I love and use them both in the morning. But that's just me- read on to see which moisturizer sounds like it'll best address your skin and moisture concerns. 

golden elixir

Our golden elixir is our most lightweight, absorbent moisturizer yet. This moisturizer has an extremely unique and balanced omega-3 and omega-6 composition. It is rich in antioxidants and vitamins A and E, which help to leave skin feeling rejuvenated.

raspberry jasmine oil

Our raspberry jasmine oil is another one of our most lightweight, quick-absorbing oils! It uses unprocessed raspberry seed and baobab to help skin feel and look youthful. This oil also helps support your skin's natural barrier, protecting against environmental stressors. Since it comes with a roller ball, it's also an amazing facial massage!

organic chia facial oil

The chia oil is my favorite moisturizer for when my skin is feeling dull or thin. It is one of the highest sources of omega-3 of all plants, providing deep but not overwhelming moisture. It also helps soothe and de-puff
skin, increase suppleness, and protect your skin from environmental aggressors!


facial repair oil

While the facial repair oil is also good for aiding with anti-aging efforts, I use it more specifically when I’m looking to work on texture and tone. I love using it to help with reducing the appearance of redness and spots, too. The nourishing blend of organic rosehip, coconut, and avocado oils helps promote softer skin that also appears more smooth and supple.

In the PM (or AM and PM for dry skin):

matcha face moisturizer

The matcha face moisturizer is a deep hydrator. It’s thicker than most facial oils, so I use it at night, when my skin has time to really drink it in. The matcha face helps to nourish skin overnight, so I can wake up in the morning with glowing skin. Because it is a deeper oil moisturizer, if I’m in the middle of a breakout, I usually reach for the golden elixir or chia oil because they are lighter weight.

For people with dry skin, this may work extremely well for you as both an AM and PM moisturizer. I have combination skin so I like switching it up between our moisturizers.


glow essence with sea grape caviar

This is the new hero of my skincare routine! You can read all about the way essences work here but the short version is this: essences sink deeper into your skin than most oils or moisturizers can and also improve the absorption of any products you follow up with. 

In *essence*, a spritz or two of our glow essence with sea grape caviar can help you really get the most out of your skincare products.

Morning and night, I use one or two spritzes on clean, toned skin before following up with a moisturizer. I always feel a definite difference in how soft, supple, and moisturized my skin feels when I use the essence vs. when I don't!

Other notes about our moisturizers:

-I love mixing a few sprays of our rosewater toner into our facial oils. I’ll put a few drops of our chia oil or repair oil into my palm, spray the toner in my palm 1-2 times, then mix the two and massage it onto my face. The combination of the rosewater and oil is amazing not only for the scent but also for the absorbency into the skin. You can even try mixing our rosewater toner into our matcha face moisturizer (in your palm) too!

-If you have never used oils before, I would recommend trying them at night first! Use only a pea size amount over your face, and slowly incorporate it into your AM routine as your skin adjusts. The time it takes for you to adjust to oils could depend, but until then, stick with them at night if you're nervous!



mymatcha all-over moisture stick

If you follow our social, you know I use this like 13095130 times per day. In the morning and night, I apply this after I put on my moisturizer to hydrate and nourish the delicate skin on my lips and under my eyes. In the middle of the day, I put it right under my eyes, sometimes even over my makeup. Sometimes makeup comes off onto the stick, so I just wipe that right off – no biggie. I’ll just blend the matcha and the makeup under my eyes slightly together by patting it in.

macabeet tinted moisture stick

Use this whenever you want for a burst of hydration and a touch of natural-looking color. You can use it on your cheeks, lips, or both! If I’m wearing makeup, I’ll put this on right over it.

full brow balm

In the AM, this is usually my first “makeup” step after I’m done with my skincare routine. It doesn’t really matter what stage you're at when you put this on. At night, I usually apply it after cleansing and moisturizing too, because the natural oils are super nourishing for your brow hairs.

eye makeup remover

I use a squirt of this on a cotton pad to take my eye makeup off at night. Since it's formulated with grapeseed oil, a natural astringent, it also helps firm up the skin around the eyes while it removes makeup.


So now that we’ve talked about all the different products, here are some skincare routine options that you can follow! I’ve provided many different options for the AM and PM because that is truly what I use depending on how I’m feeling. I like to keep things interesting!



Various AM Options
1) rinse face with water 1) oil to milk cleanser 1) cleansing oil massaged onto face, rinse off with water 1) sea moss exfoliator 1) rinse face with water
2) rosewater toner on cotton pad 2) rosewater toner on cotton pad 2) rosewater toner on cotton pad 2) rosewater toner on cotton pad 2) rosewater toner on cotton pad
3) chia oil, golden elixir or facial repair 3) glow essence with sea grape caviar 3) glow essence with sea grape caviar 3) matcha face moisturizer 3) matcha face moisturizer
4) mymatcha, macabeet, brow balm 4) chia oil, golden elixir or facial repair 4) chia oil, golden elixir or facial repair 4)  mymatcha, macabeet, brow balm 4)  mymatcha, macabeet, brow balm
*Perfect for days when I’m in a rush! 5) mymatcha, macabeet, brow balm 5)  mymatcha, macabeet, brow balm *You can exfoliate morning or night! I do it 3x a week at least. *matcha face in the AM is great for persistently dry skin or mature skin.


And for the night…

Various PM Options
1) take makeup off with cleansing oil on a cotton pad 1) sea moss exfoliator 1) remove makeup and cleanse with the oil to milk cleanser 1) take makeup off with cleansing oil on cotton pad 1) remove makeup and cleanse with the oil to milk cleanser
2) take off eye makeup using eye makeup remover 2) take off eye makeup using eye makeup remover 2) take off eye makeup using eye makeup remover 2) take off eye makeup using eye makeup remover 2) take off eye makeup using eye makeup remover
3) rosewater toner on cotton pad 3) raspberry vinegar toner on cotton pad 3) chlorophyll mask 3) turmeric spot treatment 3) chlorophyll mask
4) glow essence with sea grape caviar 4) glow essence with sea grape caviar 4) rinse off chlorophyll mask with water 4) rosewater toner on cotton pad to wipe off turmeric spot treatment 4) rinse off chlorophyll mask with water
5) matcha face moisturizer 5) chia oil, golden elixir or facial repair 5) raspberry vinegar toner on cotton pad 5) glow essence with sea grape caviar 5) glow essence with sea grape caviar
6) mymatcha and brow balm 6) mymatcha and brow balm 6) matcha face moisturizer 6) matcha face moisturizer 6) chia oil, golden elixir or facial repair
7) mymatcha and brow balm 7) mymatcha and brow balm 7) mymatcha and brow balm
*This is my “staple” night time routine *You can exfoliate morning or night! I do it 3x a week at least. *I apply the chlorophyll mask anywhere between
2-4x a week.
*I use the turmeric spot treatment on specific breakouts or scars.  *None of our products don’t work with each other because of specific ingredients or anything. Feel free to mix and match!


It’s important to note that there are so many more and less options! You don’t have to follow all these steps, you can add in other products, or choose not to use all the products I do. These are just my recommendations and they are FLEXIBLE. No “steps” in our skincare routines have to be set in stone. Our skin is ever-changing and requires a constant and new evaluation for what it requires that day or that morning. The above are options that I’ve found are best for me (and many of our customers who have provided feedback).

I hope you’ve found this post helpful. If you have more questions, of course my team and I are always around on Instagram DMs or at!

Thank you so much for reading!




Allison Mazzarella on

I was hoping to get some help with my new adult acne. I have never had acne like this in my life and an having such a hard.time managing it. Would you be able to suggest a full routine for someone who is experiencing adult acne with combo skin? Help! I hear such amazing things about your products! Thanks in advance for any help!


cocokind on

Hi Ana! Either cleanser should work well for combo skin, it just depends on what your routine needs- the oil to milk cleanser is great for people who are new to oil cleansing and want something that’s easy to just wash off with water, instead of using a cloth or cotton pad!


Ana Carranza on

I am 34 years old, and have combination skin. I would like to know as far as cleansing, what would be best between the oil and the oil to milk cleansers?


cocokind on

Hi Shannon! You can use the facial cleansing oil to remove makeup and dirt at the end of the day and then follow up with the raspberry vinegar toner. We recommend toning twice a day to balance the pH of your skin, unclog pores, and keep it happy! You can then moisturize with the golden elixir or the matcha face moisturizer- the matcha face is perfect for days you’re feeling particularly dry.

You can use the sea moss exfoliator up to 4 times a week to improve your skin’s texture by sloughing away dead skin. The turmeric spot treatment is ideal for treating breakouts and hyperpigmentation and you can layer the chlorophyll mask on top of it for an added detox! Hope this helps!


cocokind on

Hi Rose! Sorry for the late response- we have clients of all ages! For mature skin, we definitely recommend the oil to milk cleanser, the chia facial oil, the rosewater facial toner, and the mymatcha moisture stick! Hope this helps!


Shannon Buckley on

I don’t know anything about skincare routines, could you guys help me? I have the facial cleansing oil, sea moss exfoliator, raspberry vinager toner, golden elixir, chlorophyll mask, turmeric spot treatment, and I think I have the matcha face moisturizer too. Any ideas of how to use these? I never had a mother figure or friends to show or tell me on how to take care of my skin and I’m sick of looking in the mirror everyday just seeing acne and marks everywheres. This is gonna be my first time using this stuff and I want to start slow.


Patricia Da Silva on

I am 56 years old, and I have to say this product line is absolutely amazing, I have never received so many compliments from my nieces and my coworkers and friends on how glowing my face looks since I started using this product line back in November 2018.

This line was recommended to me by my esthetician after discovering that just because a product states it is for sensitive skin, this is not always true.
I started with a sample pack of items and since then I have ordered twice to replenish items I love, the oil cleanser, matcha stick and moisturizer, chia oil and the turmeric stick for spot treatments are now my go to items daily

This is definitely a must try.


Rose Dusold on

My daughter-in-law has recommended your skin care line to me because she loves it.

I am 61 and was wondering if you have older clients? What specific products do you recommend for already aged skin?

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