I AM: Strong, With Casey Conrad of Luna Bones Jewelry

For this week’s I AM series, we spoke to Casey Conrad, the owner and founder of Luna Bones Jewelry. We spoke to Casey about her original inspiration and mentor, the impact she hopes Luna Bones will have on young women, and how she cares for herself from the inside out.


Q. What inspired you to start Luna Bones?

A: What actually inspired me to start Luna Bones was my mom back when I was five. She was really into beading and wire wrapping and all this stuff, so when I was really little I would watch her do it. I developed an interest in it, so she taught me. Ever since then, my mom would just take me, pretty much every weekend, to the bead store. She’d just let me pick out whatever I wanted. I would take it all home and piece it all together. I just kind of made my own jewelry. I really never bought jewelry as a kid because I was always making my own.

Q. What impact would you like to have through your company?

A: With my company, I want girls to feel that much more beautiful and special than they already are when they wear Luna Bones. And just add a little extra something, a little extra sparkle.

Q. How do you find time to practice self-care?

A: I don’t really think about finding time to practice self-care. I think I live a pretty healthy lifestyle, so I constantly practice self-care. It’s not just necessarily in the morning or at nighttime, it’s more 24 hours a day.

Q. What is your skincare routine?

A: First, I use an all-over body butter that I love. It smells so good. Then I use the cocokind Raspberry Jasmine All-over Oil every night and morning all over my face and my neck. Next I’ll apply the cocokind MACABEET Tinted Moisture Stick for my chapstick, which I use pretty much every night. Each night after I shower, I use argan oil in my hair. Finally, I have this really, really good intense Indian healing clay face mask.

Q. To you, what does it mean to be an empowered woman?

A: To me, being an empowered woman means being apologetically you, confident about who you are, and loving yourself.


Stay tuned for our next I AM episode!