I stayed away from the Chagaglo for awhile due to how dark it looked. I was concerned with my pale complexion that it would be too dark or too hard to blend in. Well, my wonderful husband bought it for me for Christmas and I am SO glad he did. I've been playing around with it for a few weeks and figured out how to make this bronzer/contouring stick really work for me. When applied directly to my skin, I found it a little too dark (for my liking) and I just couldn't quite blend it out to be discreet enough for my minimal makeup look. However, putting the Chagaglo on my fingers and then patting it into the areas where I want contouring or bronzing worked much better and gave me the look I was hoping for. Overall great product! I will second the comment below mine, a matte version would be super cool to see at some point too!