a brighter approach: meet our *new* vitamin c serum with sea grape caviar

a gentle, vegan formula for even, glowing skin

We’re here to brighten your day! Say hello to our newest skin booster, our vitamin C serum. Formulated with sea grape caviar, our completely vegan serum delivers a gentle yet concentrated blend of actives to your skin, helping you achieve a glowing, brighter-looking complexion. 

vitamin c serum with sea grape caviar, $18

but let’s not get ahead of ourselves - what exactly is a serum?

Great question. Serums are heavier than essences or toners and more lightweight than moisturizers or oils. They are designed to address specific skin issues, like dark spots and dullness, with the help of key active ingredients. Our serum’s actives are vitamin C, sea grape caviar, and hyaluronic acid, which work together to brighten and increase suppleness in your skin.

why did we choose to use vitamin C?

Another great question! Applying vitamin C topically can be incredibly beneficial to your skin. Here are a few ways how: 

antioxidant protection

Vitamin C is well known for its ability to help combat the effects of oxidative stress. In other words, it’s a potent antioxidant. 

You might be tired of hearing us talk about antioxidants, but in case you’re not - antioxidants have the power to neutralize free radicals, which are reactive molecules with unpaired electrons. They are often the result of too much sun or exposure to pollution, and they attack chemical compounds in the skin (like collagen!), weakening its elasticity. Over time, skin that has been weakened by free radical damage can appear to sag or age prematurely.

Antioxidants like vitamin C neutralize free radicals by providing them with additional electrons. This helps guard your skin against the effects of oxidative stress, so you can keep it healthy and supple.

brightening effects

Vitamin C is also known for its impressive ability to boost your glow. It does so by supporting healthy surface cell turnover; as your skin sheds the dead cells on its surface, it replaces them with newer, younger cells. Vitamin C also helps reduce the look of dark spots and discoloration by diffusing excess melanin production. 

As a result, skin looks fresher, more even-toned, and more radiant.

besides vitamin C, what else is in our serum? 

See the entire ingredient list breakdown below. 

organic aloe barbadensis leaf juice

Antioxidant aloe vera calms and soothes, while also helping protect against environmental stress.

organic rose canina fruit extract

Organic rose canina fruit extract, also known as rosehip extract, helps support elasticity and reduce the look of visible fine lines and skin imperfections.

sodium ascorbyl phosphate (vitamin C) 

We use sodium ascorbyl phosphate, which bio-converts to 45% ascorbic acid (the pure form of vitamin C) in the skin. One of the most gentle forms of vitamin C, sodium ascorbyl phosphate allows your skin to enjoy the brightening benefits of vitamin c with less risk of sensitivity or irritation. It also helps diffuse excess melanin production and prevent bacterial growth, so skin is left bright, clear, and glowing.

caulerpa lentillifera (sea grape caviar) extract

Sea grape caviar draws in moisture from the air to protect your skin against dehydration and support its natural barrier. It’s also rich in antioxidant vitamins A, C, and E.

We harvest our sea grape caviar sustainably from the Bohol Sea in the Philippines, through partners who support biodiversity and protect the environment's natural flora and fauna.

passiflora incarnata (passionfruit) seed extract

Fatty acid-rich passionfruit seed extract moisturizes and nourishes skin, while also offering antioxidant protection.


Glycerin works as a humectant, drawing in moisture to help keep skin soft and hydrated.This mild, GMO-free compound also has natural preservative capabilities that help carry other ingredients without causing irritation. 

leuconostoc/radish root ferment filtrate (radish root ferment)

Made with the lactic acid bacteria traditionally used in Korean kimchi, this preservative offers both antimicrobial and skin-moisturizing benefits. Unlike harsh preservatives, it helps kill pathogens without disturbing your skin's microbiome.

sodium hyaluronate

Our source of hyaluronic acid - a pure sodium hyaluronate powder - provides a cushion of hydration to defend your skin against external factors that might stress or dehydrate it. Sodium hyaluronate moisturizes skin immediately, and smooths and softens it over time.

xanthan gum

This natural polysaccharide works as a stabilizing agent, and helps keep the ingredients in our formula from separating. It also helps give our serum a lightweight, jelly-like texture.

citrus paradisi (grapefruit) oil 

Antioxidant grapefruit oil offers soothing and clarifying benefits, along with a naturally mood-boosting citrus scent.


This sunflower-derived Vitamin E is a powerful source of antioxidants that help prevent oxidation in our formula.

sodium dehydroacetate

This baby-safe preservative helps prevent the growth of fungi and bacteria in our formula.

citric acid

This natural alpha hydroxy acid, which can be found in citrus fruits, helps adjust the pH of our formula.

how to use

Day and night, simply massage or pat 1-2 drops of our serum into skin. For your routine, we recommend the following product order: 

1. cleanse (oil to milk, facial cleansing oil

2. tone (rosewater, raspberry vinegar)

3. essence (glow essence)

4. vitamin c serum

5. moisturize (chia facial oil, facial repair oil, golden elixir, etc.) 

6. sunscreen 

Now, get glowing! 


we can’t wait to hear what you think of our vitamin C serum - we think you’re gonna love it! as always, feel free to email info@cocokind.com or dm us on instagram with any questions!



yhbxwzabsz on

Muchas gracias. ?Como puedo iniciar sesion?


cocokind on

@Catie @Steph – would you mind sending a photo and info on when you purchased the serum to infococokind.com? Thank you!

Steph S on

Hi, I bought mine at Target just over the weekend and the serum is clear but my first bottle was dark orange. Which color is it supposed to be? Thanks.


Catie on

Hi, I just purchased this serum, and it was yellow when I opened it. Is it still safe to use?



cocokind on

Christina - can you please send a photo and info on when you purchased your serum to infococokind.com? Thank you!


Christina Silvestros on


How long is the product good for once opened? My Vitamin C serum is dark orange colored and smells funny not sure it’s good to use?


cocokind on

Sarah - would you mind sending a photo and info on when you purchased the serum to infococokind.com? Thank you!


sarah on

Hi! I just recently purchased this serum and it was yellow, not clear in the bottle. Should I throw it away or would I still be able to use it?


cocokind on

@Rachael – 12 months!


Rachael on

how long is this product and your facial oils last good for once opened?


cocokind on

@Jazmin – yes it’s stable and every bottle contains the same %!


jazmin hernandez on

so would you consider the vitamin c % to be stable, or does it vary product to product?


cocokind on

@Jordanna – available online and we ship to Canada!
@Jane and @Tiffany – this product contains 3% sodium ascorbyl phosphate, which has a minimum ascorbic acid content of 45%. This percentage allows you to get the brightening and boosting effects of vitamin C without as much risk of irritation or sensitivity :)


Tiffany on

What percentage vitamin C does this product have?


Jane on

What is the vitamin C % in this product?


Jordanna Zeller on

Can we buy these products anywhere in Toronto ?

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